What is a keyword?
A keyword is a unit of text, usually a common term that either occurs in the text itself (keyword) or can be used to keyword a text. It can be a word or a combination of several words, numbers or characters.
Within internet marketing, the term keyword is mainly used in search engine marketing. On the one hand, this refers to the search term that Internet users type into the search field of a search engine, and on the other hand, in search engine advertising, it refers to the keywords under which the ad is to be displayed. Search engine marketing works with keywords that are based on automatic indexing.
Long-Tail and Short-Tail
Short tail are short keyword phrases such as “buy youtube views” or “get instagram follower”. Such search queries usually have a high monthly search volume.
Long tail are search queries that are more complex, longer and therefore rarer than short tail keywords. Example would be: “how to get free youtube subscribers”.
Certain short-tail keywords have a high traffic, but also a high competition, because many sites try to optimize this keyword. Long tail keywords have less traffic, but it is relatively easy to rank for this keyword combination.
But how to search for keywords?
To answer this, you have to ask yourself the following questions:
- what keywords do users type into Google when they search for your content?
- who else uses this keyword?
- how could a whole sentence be searched for your content (long tail)?
Keyword search – tools
There are a number of tools available on the net.
AdWords Keyword Planner
AdWords offers a free tool for the analysis of different keyword phrases, even without an own AdWords account: Keyword Planner
Search terms or web pages can be entered for analysis. The Keyword Planner provides an approximate monthly search volume as well as possible click prices.
Google Suggest is a function of the search engine Google. Frequently searched terms are suggested in the auto-completion of the search bar:
The free tool “Ubersuggest” collects the information from “Google Suggest” and presents it to the user in a clearly arranged way: Ubersuggest
The keyword finder is my favorite. You can do up to two searches/day without registration or with registration, but still free of charge, even up to 5 searches/day. The tool is ideal to track down long tail keywords: KeywordFinder
Keywords on your website
This is about making it clear to the search engine that a particular page is about a particular keyword. Your goal should be to make this page rank as well as possible for this keyword.
To do this you use the meta tags and ALT tags for images. If you now place your keyword prominently in your content, you are on the right track. Of course, the content must also be valuable, Google is now very good at assessing this value automatically.
If you should design your page with WordPress, I recommend the SEO plugin from YOAST. It helps to combine content, headlines, tags and keywords in the right way
Keywords in the context of paid traffic
If you have bought webtraffic e.g. from Ranking Master, you can add up to 3 keywords to the views of your website. Since Google Analytics evaluates the search terms with which your site was found, this tool gives you an easy way to improve your ranking not only by the number of page views, but also by the weighting of the search terms.Since you have 3 search terms at your disposal, first choose the keyword that also appears in the meta tag. The second should be a phonetic alternative and the third a suitable long tail keyword
Since most “view providers” start your video directly and not organically, i.e. via keywords, i advise you to use the YT-Exploder. The YT-Exploder simulates an organic search with any number of keywords. This way you gain not only the important ranking parameter “organic search” but also watchtime and views. But make sure that you choose keywords that will find your video on the first 10 search-result pages, otherwise organic searches will come to nothing.
If you have any questions, please use the comment field, I will try to answer as soon as possible.